BODY BOAT BLADE INTERNATIONAL INC

Boating and Marine > Boat Trader

Our Philosophy
We invite you to come join us for an unforgettable learning experience! The Company Logo: The symbol, Leon claims, is a hieroglyph found in a deep-sea cave in the Faroe Islands that signified simplicity, fun, and exploration by water. After seeing the symbol he began using it to mark his kayak gear to know it was his and not another paddler’s (back in the day everybody had a Dancer kayak, a blue Protec helmet, a turquoise Kokatat dry top and a blue shaft white bladed Werner paddle!). When Leon and Shawna started Body Boat Blade, Leon assumed Shawna, the artist, would create a logo, but instead she insisted on using the sacred image as the symbol of the business. The Name: Body Boat Blade is a coaching philosophy and practice method used to analyze performance. By first looking at the body shape such as an upright posture, rotation, arms extended, wrist in line with elbow, you can start to understand the outcome of a given skill. Next looking at markers on the boat such as the tapeline or the end toggles you can determine edge, thrust, and spin. Lastly considering things associated with the blade such as its verticality, is it fully submerged?, is it out at the hips?, etc. All of these parameters are used by a coach to understand and help improve student’s performance. The order is always as written body-boat-blade, and therefore is considered a body-centered approach to paddlesports. As any fault of performance in the boat or blade ultimately goes back to the shape of the body. Just watch a canoe without a paddler on a calm lake, it will not capsize, go on edge, turn, or accelerate! It will sit still and only perform by adding a body! This approach we find to be a powerful tool in analysis and discovered it to be equally powerful as an approach to teaching skills. We found that the name married nicely to the symbol and it became not so much a logo but more of a way of life on the water. A simple, fun exploration of water through a blending of the body, boat, and blade.

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