BOTTEGA VENETA

Retail > Fashion and Clothing Services

Bottega Veneta originated in 1966 in Vicenza, Italy. The brand was founded by Michele Taddei and Renzo Zengiaro and its primary product was leather goods. Bottega’s roots tie it to a non-branded philosophy that gave its items a rarefied pith. Advertising with the slogan, “When your own initials are enough,” the brand established itself as an understated treasure from an early start. In the late seventies Taddei and Zengiaro left control of the brand up to Taddei’s former wife, Laura Moltedo.The eighties were when Bottega first gained a great deal of recognition by famous artists and celebrities alike. A regular patron, for example, was Andy Warhol. He often stopped into the New York boutique – and even went on to produce a short film for the brand.In the nineties, during the logo craze, Bottega adopted more trend-driven design elements and saw a decrease in popularity during the highly competitive decade. There was an attempt to reinvigorate the label with the appointment of head designer Giles Deacon, but it wasn’t until the company was acquired by the Gucci Group in 2001 that Bottega regained some traction. At the time of the transition, new creative director Tomas Maier took over design and set out to implement the brand’s early ideologies. Stepping away from logos, Maier highlighted the brand’s famous Intrecciato weave and focused on more clarified design. Maier once said, “The Italian artisan was the starting point. Today, the collaboration between designer and artisan is at the heart of everything we do.” In 2006, the company implemented a school to train leather artisans, Scuola della Pelletteria.

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