BURBERRY

Retail > Fashion and Clothing Services

1856
THOMAS BURBERRY ESTABLISHES BURBERRY IN BASINGSTOKE AT JUST 21 YEARS OLD, FOUNDED ON THE PRINCIPLE THAT CLOTHING SHOULD BE DESIGNED TO PROTECT PEOPLE FROM THE BRITISH WEATHER.
1879
Thomas Burberry invents gabardine – the breathable, weatherproof and hardwearing fabric revolutionising rainwear – which up until then had typically been heavy and uncomfortable to wear. Gabardine was then patented in 1888.
1893
NORWEGIAN POLAR EXPLORER, ZOOLOGIST AND RECIPIENT OF THE NOBEL PEACE PRIZE, DR FRIDTJOF NANSEN IS THE FIRST RECORDED POLAR EXPLORER TO TAKE BURBERRY GABARDINE TO THE POLES WHEN HE SETS SAIL BOUND FOR THE ARCTIC CIRCLE.
1908
AIR COMMODORE EDWARD MAITLAND WEARS BURBERRY GABARDINE TO TRAVEL FROM CRYSTAL PALACE TO RUSSIA IN A HOT AIR BALLOON. COVERING A DISTANCE OF 1,117 MILES IN 31 ½ HOURS, HE SETS THE WORLD’S LONG-DISTANCE OVERSEAS RECORD AND THE BRITISH LONG-DISTANCE IN-FLIGHT RECORD.

1912
THE TIELOCKEN COAT, DESIGNED BY THOMAS BURBERRY, IS PATENTED. CONSIDERED THE PREDECESSOR TO THE TRENCH COAT, THE TIELOCKEN CLOSES WITH A SINGLE STRAP AND BUCKLE FASTENING AND ONLY FEATURES A BUTTON AT THE COLLAR.


1913
HAVING HAD A PRESENCE IN LONDON SINCE 1891, BURBERRY MOVES TO A LARGER LONDON PREMISES IN HAYMARKET, DESIGNED BY THE NOTED ARCHITECT WALTER CAVE.
, INCLUDING THE ENDURANCE EXPEDITION.

1914 - 1918
The Burberry trench coat is invented during the First World War. The functional design includes epaulettes used to suspend military equipment such as gloves and whistles, D-rings used to carry grenades, the gun flap to provide additional protection when in action and the storm shield to allow water to run off it smoothly.
1955
HM QUEEN ELIZABETH II GRANTS BURBERRY A ROYAL WARRANT AS A WEATHERPROOFER.

1965
ONE IN FIVE COATS EXPORTED FROM BRITAIN IS A BURBERRY PRODUCT.
1990
BURBERRY IS GRANTED A ROYAL WARRANT BY HRH THE PRINCE OF WALES AS AN OUTFITTER.
2001
CHRISTOPHER BAILEY IS APPOINTED DESIGN DIRECTOR.

2002
BURBERRY BECOMES A PUBLIC QUOTED COMPANY FLOATING ON THE LONDON STOCK EXCHANGE.
2009
THE SPRING/SUMMER 2010 WOMENSWEAR SHOW RELOCATES TO LONDON FROM MILAN, MARKING THE 25TH ANNIVERSARY OF LONDON FASHION WEEK.

2010
BURBERRY IS THE FIRST BRAND TO LIVESTREAM A FASHION SHOW.
BURBERRY IS THE FIRST LUXURY BRAND TO JOIN THE ETHICAL TRADING INITIATIVE.
MOVING AWAY FROM A WHOLESALE AND LICENSED BUSINESS MODEL, RETAIL BECOMES THE PRIMARY ROUTE OF DISTRIBUTION – INCREASING FROM 43% IN 2005/2006 TO 64% IN 2010/2011.

BURBERRY LAUNCHES THE FIRST ‘TWEETWALK’ – PREMIERING ITS SPRING/SUMMER 2012 WOMENSWEAR COLLECTION ON TWITTER AND POSTING EACH LOOK LIVE BEFORE IT GOES DOWN THE RUNWAY.

2014
BURBERRY DIRECTLY OPERATES OVER 500 STORES AROUND THE WORLD.


2016

Burberry is recognised as industry leader in the Dow Jones Sustainability Index in the ‘Textiles, Apparel and Luxury Goods’ sector.
BURBERRY IS THE FIRST BRAND TO MAKE RUNWAY COLLECTIONS AVAILABLE TO CONSUMERS FOR PURCHASE IMMEDIATELY AFTER THE SHOW.
2017
BURBERRY AND THE ROYAL COLLEGE OF ART (RCA) ANNOUNCE THE ESTABLISHMENT OF THE BURBERRY MATERIAL FUTURES RESEARCH GROUP, WITH THE AIM OF APPLYING RADICAL THINKING TO INVENT NEW SUSTAINABLE MATERIALS, TRANSFORM CONSUMER EXPERIENCE AND ADVANCE MANUFACTURING TO BENEFIT THE INDUSTRY AND WIDER COMMUNITY.



2018

Burberry celebrates diversity and inclusivity with the Rainbow Vintage check throughout its February collection and makes donations to three leading organisations – the Albert Kennedy Trust, the Trevor Project and ILGA – all dedicated to supporting LGBTQ+ youth around the world.
BURBERRY JOINS THE ELLEN MACARTHUR FOUNDATION ‘MAKE FASHION CIRCULAR’ INITIATIVE AS A CORE PARTNER, TO HELP DEVELOP SOLUTIONS TO SOME OF THE BIGGEST ENVIRONMENTAL ISSUES FACED BY THE FASHION INDUSTRY AND WORK TOWARDS A CIRCULAR ECONOMY.

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