FIRM FEEL INC

Automotive > Auto and Car Accessories

A QUICK HISTORY

It all started in the early 50's, when Dad ( Rod Ross ) was a young man and Southern California was still orange groves and farmland. If you wanted a Hot Rod, you built it yourself from scratch. So Dad built his "34 Ford Hot Rod" and cruised Wilshire Boulevard and raced out in the desert at the dry lakes with the Screw Drivers Car Club. Rod's salt runnerNot satisfied with the speed of his flathead Hot Rod he and his pal built a Salt flat racer. With their hand fabricated alcohol injected 354 Hemi C-Class Modified Roadster they set the Bonneville Land Speed Record of 199.46 MPH in 1955. Way to go Dad! All the while Dad and his pal were racing the Bonneville car, Mom thought Dad was not driving it. Well, all that changed at the movies one night when a newsreel segment showed brave race car driver Rod Ross piloting his car to a new Land Speed Record. Busted! Dad retired from racing soon after to raise a family and continue his happy marriage to Mom. We kids never knew the racing fire that burned within Dad until we were in high school and he began bracket racing with the family station wagon at our local drag strip and re-established his winning ways with multiple "King of the Hill" wins and lots of trophies.

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