FREY NORRIS GALLERYADD TO FAVORITES

Arts Entertainment and Leisure > Arts

This winter, the SoMa arts hub is getting a new neighbor. Since 2003, the Frey Norris Gallery has built a reputation for its roster of contemporary artists working mainly out of California and Asia, but as of last Saturday evening, it’s doors are closed for a makeover and relocation.Redubbed the Frey Norris Contemporary & Modern, and set for a grand reopening in February, a new 5,100-square-foot space is being constructed in an historic building in the middle of the Yerba Buena its District — home to SFMOMA, the Contemporary Jewish Museum, and a number of private galleries.The new gallery space on Jessie Street at New Montgomery is designed by local firm Gensler & Associates in collaboration with current Frey Norris artists, and sees owners Raman Frey and Wendi Norris doing away with the current spatial separation between contemporary and modern works, allowing the space to function as one cohesive body.
“A big impetus for the move was to bring those two galleries together on a more equal footing,” Norris says. “We have a large collector and client base who knows us for, say, our modern work, but we want people to become more aware of both the programs that we run here.”
Three large windows will make up the gallery’s mainly glass façade, speaking to the owners’ intention to entice curious passersby and art lovers with an initial sense of what’s inside, without giving away too much about any given exhibition.

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