HODGES RENT ALL TOOLS

Building Maintenance > Building Equipment and Tools

WHEN Howard Hodges was 14 years old he bought three bicycles – one new, two used – with the money he earned by working at his fathers gas station in New Monterey.
He took the bikes down to the gas station and propped them up next to a "For Rent" sign. World War II was on, money was short, and a lot of kids did not have bikes of their own. So they came to the gas station and rented Howard’s bicycles for 25 cents an hour...
GI’s from For Ord would bring their girlfriends, rent a bike and make the loop from Monterey to the 17 Mile Drive over the Carmel Hill and back to Monterey..."
"Howard Hodges grew up in the gas station. By the time he got out of the Army, his father owned it, and in 1947 his father sold it to him.
Hodges soon discovered that he only way to increase his profits was to work harder and put in more hours, and that there was practical limit to how much of that he could do.
A cousin told him of a company in San Mateo that had begun renting out construction tools. ‘They rent a shovel get two bucks – and they keep the shovel,’ his cousin reported.

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