LAND ROVER DALLAS

Automotive > Auto and Car Accessories

Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.

“Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.

We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow.

The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.”

Watch the full announcement of the Reimagine strategy below.

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