OBSESSION MOTORCYCLES

Automotive > Motor Dealers and Auctions

Obsession: Bikes was built out of the experiences of James Wilson as he has transitioned through a lifetime of bikes. Like most kids his first bike was a hand-me-down and though he was about the 5th owner, he nonetheless gained from the most basic of freedoms that really only a bicycle can give. His range went from a few kilometers around his childhood home to ultimately searching the world for the best single track trails.

Following ten years of distance running James discovered mountainbike racing and has never looked back. BC Cup Champion XC and a Silver Medal at the Nationals could be viewed as high points but it was really the community that James found so endearing.

As a sales rep for one of the most respected companies in the biz at Outdoor Gear Canada, James learned the ropes in the bike business and saw first-hand many of the good and bad lessons of others. In 2000 James partnered with long time bike shop owners Paul Sim and his wife Leslie Smith to create Dizzy Cycles and in 2006 after purchasing the store renamed it Obsession: Bikes.