PINK ROSE HANDYMAN

Building Maintenance > Building Equipment and Tools

At Pink Rose Home Service® we take great pride in absolutely wowing your expectations!

Our Same Day Service sets us apart! We’ll provide an upfront price and in most cases, if the materials are available, we can start the work right away. We have terrific technicians who can do it all! We focus on the skilled trades, and we’re really good at them.

We also love helping with your special larger projects. We’re experts in Bathrooms, Basements, Windows and Doors. Give us a call and we’ll set up a meeting to start the ball rolling.

All our services are listed in our services menuI’m often asked, “Hey Joe, what’s with the name 'Pink Rose? How did you come up with it? Are you a franchise? Are you targeting women? Or are you a bunch of sissies?” No, no, and nope!

Back in 1999, I started out on my own and formed Skyline Builders, LLC because I lived on Skyline Drive in Oswego, NY (oh so original, right?). I purchased a franchise for Rochester specializing in decks, porches, and sunrooms. Things were going fairly smoothly until 2009 when the banking industry collapsed!! Many contractors went out of business and my business dropped 50%. The phone just stopped ringing! So that winter I looked into providing smaller jobs. Part of my investigation included getting quotes for work on my house from local companies and requesting information from national franchises on their business models. One day I had all sorts of notes, papers, job estimates, and literature spread out on my dining room table from all these businesses and got totally confused with who did what. Names Like: Mr. Handyman, Handyman Matters, Handyman Connection, Our Town handyman, Village Handyman, Best Handyman, Quality Handyman, (Insert My Last Name) Handyman, (Insert Town) Handyman …. How would I stick out in this gobbledygook?


I got really frustrated, put it all away and forgot about the whole thing. Then one day something struck me after seeing my street lined with lilac colored totes on garbage collection day. In less than a year a new waste disposal company, by that name, won over my whole neighborhood! Wow! That’s powerful. Hmm, how about a flower for my company’s name? It seemed perfectly opposite in a male driven macho industry (hmm, not unlike the garbage industry?). So, I had a logo made for the name ‘Rose Handymen’ (Daisy & Pansy just wouldn’t cut it). Then I did ABSOLUTLY nothing; I just sat on it. I thought it was stupid and chickened out! I simply tested different business concepts as “Skyline Handyman” (left brained anyone?). But, that year I realized how important and absolutely HUGE these small jobs were to people living in Rochester. And, no one was doing it right!!
Later, in 2011, I shared my logo with a nationally renowned radio ad man. (How I came to meet him and his unique brand of radio marketing is a whole other story). In blunt, unflattering words he told me it was a “great” idea; get off my keister and just pull the trigger! But he advised me to redo the logo and add one more element to the name – a COLOR! To him radio ads are actually visual – listeners will actually see, in their minds eye, a good radio ad story and saying ‘Call Pink Rose’ will be visualized while saying ‘Call Rose Handyman’ won’t!
Pure Branding Genius!

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